Watch our production line fill, seal, and prepare candy tubs for retail distribution.
It's a question we hear from every private label brand: "If I put my candy in a tub, will it cannibalize my peg bag sales?" The data says no — and the reason is straightforward.
The peg bag and the tub serve different shoppers at different moments. The peg bag wins the impulse grab; the tub wins the planned household purchase. Stocking both formats expands your shelf presence and captures two separate buying occasions — without one format stealing from the other.
* Based on observed sales patterns across Liberty Trade Corporation private label clients running both peg bag and tub formats simultaneously.
Tub packaging is one of the most effective formats for driving retail sales. The combination of large branding surface, strong shelf presence, and product transparency creates a buying experience that consistently outperforms standard bags and pouches.
Tubs offer 360° label real estate — front, back, lid, and shrink sleeve. More space means stronger brand recognition and room for promotions, nutritional info, and QR codes.
The upright, wide-face profile of a tub stands out on shelf. Shoppers can see your product from further away, increasing the chance of a stop-and-pick interaction.
Clear lid and transparent body options let shoppers see the candy inside — a proven driver of impulse purchases. Visible product builds trust and appetite appeal.
Tubs placed at eye level or on countertop displays consistently generate higher impulse conversion than flat bags. The open-top display format invites interaction.
Case studies across candy and confectionery categories show that switching from flat bags to tub packaging can increase retail sales by up to 80% in some product lines. The drivers are consistent: better shelf visibility, stronger brand presence, and higher perceived value per unit.
Liberty Trade Corporation · Southampton, PA · SQF Certified Facility · info@libertytradecorp.com