Practical insights on candy co-packing, private label strategy, packaging formats, retail trends, and food safety — from the team at Liberty Trade Corporation.
Seasonal products drive 33–36% of total candy category growth and capture over 50% of new product dollar sales. Here's how to build a seasonal program that wins at retail.
According to Circana, new products account for 48–49% of candy category growth. Here's what that means for your brand — and how to act on it.
Tub packaging consistently outperforms flat bags in retail candy categories. Here's why — and how to use it to grow your private label brand.
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