Circana POS data (Total US, CY 2024) shows that the >19 oz club and family size format captures the largest innovation dollar share in both chocolate and non-chocolate candy — outperforming every smaller size segment. Consumers choose bigger bags because they deliver better value per ounce and more flexibility based on their budget.
Source: Circana POS Confection New Products, Total US – MULO+ with Conv, CY 2024. For public use.
The data is clear: consumers actively seek out larger formats because they get more candy for their money. Club and family size pouches (>19 oz) consistently lead innovation dollar share — meaning shoppers are choosing new products in bigger bags first.
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